Scientific Games Broadens Horizons with Live Casino Offering

Scientific Games takes a significant step into live casino through acquiring Authentic Gaming.

Scientific Games, recognized as a top-tier provider in gaming tech and services, announced plans to welcome Authentic Gaming into their family as a move into the live casino market. Live Casino market This acquisition holds strategic value for Scientific Games as it aims to deliver more personalized and localized content for the U.S. audience.

Stepping Into Live Casino in Style

The inclusion of Authentic Gaming marks Scientific Games' foray into live casino, aligning with their strategy to cement their status as a foremost cross-platform gaming service provider worldwide.

Barry Cottle, the CEO of SG, expressed delight at this acquisition, viewing Authentic Gaming as a stellar addition to their elite range, advancing their ambition to become a leading global game entity.

He explained how the synergy of Authentic's offerings alongside their established Table Games and OpenGaming platform will enable SG to seize emerging opportunities within the burgeoning U.S. market with an all-encompassing approach.

The Malta-based entity, Authentic Gaming, is distinguished for reliable services to operators across regulated European locales, focusing heavily on customer preferences and market trends. live casino products With a strong foothold in the U.S., Scientific Games continue to emphasize top-notch gaming content, making them a fitting partner for Authentic to amplify their impact across U.S. and European markets, explains Jonas Delin of Authentic Gaming.

Authentic Gaming's forte lies in live roulette, providing immersive experiences on both desktop and mobile, and coordinating with over 30 European operators, featuring big names such as Entain and LeoVegas.

Dylan Slaney, SG’s iGaming head, highlights that this acquisition positions them uniquely to deliver thrilling entertainment and tap into growth avenues within the Live Casino domain by merging audiences across digital and brick-and-mortar setups.

Seize Growth Prospects

Recently, Authentic Gaming expanded its suite with new live Blackjack options, further enriching its innovative offerings and is gearing up to broaden its live Baccarat gaming soon.

Jonas Delin of Authentic Gaming looks towards technology-driven growth, suggesting that their live dealer platform is ready for new expansions, planning for studio growth and game variety, while keeping consistent quality and innovation.

He believes this partnership will drastically advance this mission, transforming dynamics in one of the gaming industry's most rapidly expanding arenas.

SG is undertaking steps to amplify Authentic Games' reach across the U.S. market by setting up fresh studios aimed at offering tailored products. This marks their inaugural journey into the Live Casino circuit.

Meet Shawna, a dynamic digital wanderer with a knack for crafting top-quality, SEO-savvy guides and reviews spanning the iGaming and travel sectors. Connect with her on Twitter, LinkedIn, or email.