Playson Reveals Its New Brand Identity

Playson has launched a updated brand design, showcasing a refreshed logo that signifies the company's position as a market leader and its lofty goals to extend the Playson experience to enthusiasts all over the globe.

Inspired by the players' eagerness to dive into gameplay, the fresh logo reflects this enthusiasm, Playson's products , with its bold red hue representing the company's strong drive to provide entertainment and satisfaction, accompanied by top-tier games that fit seamlessly into the busy lives of their audience.

Playson's move to forge a new identity follows extensive internal overhauls, including enhancements of crucial processes to align with the company's global growth aspirations. This encompasses the company’s forward-thinking strategy that will influence its future product planning.

Playson's rebranding arrives at a pivotal moment in its journey, following robust business growth in essential regulated iGaming markets within Europe .

The firm is more committed than ever to crafting exciting gaming products with captivating mechanics , all encased in stunning visuals. These offerings will meet the surging demand for outstanding casino games from audiences all over the world.

“As we continue to capitalize on a tremendously successful phase of international expansion, we sought to strengthen the business’s future, leading to an update of several processes. This initiative guarantees we are well-positioned to introduce more thrilling gaming products to the market.

“The new identity is a testament to the renewed image of Playson, illustrating our essence and future vision. As we approach ICE London 2022, we're eager to disclose more about our ambitious plans to attendees.”

“This has been an incredibly challenging period for many of our team members in Ukraine. We are extremely proud of their capacity to stay positive, resilient, and committed to delivering quality products under the most difficult conditions. We remain a closely-knit team composed of remarkable individuals, determined to advance on a major project that has been in the pipeline for months.”

- Alex Ivshin, CEO of Playson

Rolling out the new brand identity coincides with a tough time for Playson’s team in Ukraine, with the company facilitating either their relocation to safer parts of the country or to other nations. The commitment to this brand refresh showcases the company’s agility and adaptability.