Lockdown Proves Beneficial for Social Casino Platforms

A survey capturing data from late 2020 to mid-2021 highlights that Apple users shelled out around $1 billion on social casino apps.

Findings for 2021 demonstrate that mobile gamers have heavily invested in social casino applications. Apple aficionados lead in spending, trailed by Android users. Remarkably, more than fifty percent of these gamers are over 45, demonstrating this market's broad demographic appeal.

iOS Users Outspend Others on Social Casino Apps

It's widely recognized that we're amidst a pandemic. Similarly, mobile games , as players are gravitating towards social casino apps to satisfy both their gaming and wagering urges, rather than purchasing games with high initial costs.

Data from Liftoff and GameRefinery indicates that iOS enthusiasts outspend others on social casino platforms, with expenditures reaching $990 million across the studied period from Q3 2020 to Q2 2021.

Joel Julkunen, heading game analytics at GameRefinery, noted:

“Upon analyzing the pandemic's impact on gaming, it's predictable that casino apps are gaining immense popularity worldwide.”

Julkunen further elaborated that the recent analysis allows developers to understand their existing player base and preferred game genres. This insight aids them in crafting sustained strategies for current and future markets.

Recent years have seen significant transformations in the gambling industry. Visits to brick-and-mortar casinos have dwindled steadily, which, while partly attributable to the rise of online alternatives, indicates that the easy accessibility of social casino apps on iPhones and other gadgets plays a role.

These games often market themselves as entertainment-first experiences yet might prompt users to further their gameplay by depositing real money to enhance their gaming experience with in-app currencies

Despite the End of the COVID-19 Crisis, Expansion Continues

Casinos were notably impacted during the pandemic, with nearly ninety percent facing shutdowns. Yet, even as brick-and-mortar venues resume operations with relaxed COVID-19 measures, the online gaming domain continues to thrive.

During the COVID-19 timeframe, 13 million new gamers appeared, as per the Entertainment Software Association. Social casinos operate under relaxed regulatory scrutiny, with companies like Facebook facing criticism from unsatisfied users.