iSoftBet Officially Joins the IGT Family

This substantial acquisition was sealed with a cash transaction and promises to substantially amplify IGT's portfolio and nearly double the company's existing scale. The agreement was finalized earlier this year.

The strategy opens up a realm where IGT will enrich its existing gaming library by adding even more engaging titles, potentially up to 225 exclusive options.

Moreover, this deal gives IGT the platform to distribute third-party games to its clientele, broadening its horizon with this fresh acquisition.

A notable benefit from this deal is aiding IGT in tapping into iSoftBet's modern sophisticated marketing strategies that leverage data, alongside tools designed to heighten user interaction.

Shepherding this digital transformation, Vince Sadusky, the CEO of IGT, shared, “Acquiring iSoftBet immerses us in a pool of market-validated digital content, advanced aggregation techniques, scalable promotional resources, analytics, and a robust creative vision to empower our PlayDigital sector.

This will sharpen PlayDigital's competitive edge with a tried-and-true content lineup that complements our offerings across Europe and North America, delivering top-tier games and technology to our rapidly expanding iGaming clientele.”