Scientific Games Reimagined as Light & Wonder in iGaming

This strategic decision could be driven by selling its lottery and sports betting segments for a substantial $7.2 billion. The focus now shifts to enhancing retail terminals with cutting-edge iGaming innovations under the Light & Wonder banner.

Welcoming Light & Wonder to the iGaming Landscape

The transformation aims for global leadership in cross-platform gaming, emphasising game development with advanced technology for a consistent user experience across diverse media .

The company aspires to deliver premier game brands worldwide, accessible in traditional casinos, online and mobile , as well as in real money and free-to-play social gaming spheres.

\"We are delighted to present Light & Wonder to the world, a company dedicated to crafting outstanding games and franchises for an integrated player experience,\" expressed Barry Cottle, the CEO of Light & Wonder.

\"Our dynamic new direction necessitated a compelling new identity to highlight our singular offerings and capabilities,\" Cottle elaborated.

A press release detailed that this rebranding is part of broader strategic initiatives, including the $7.2 billion sale of Scientific's lottery and sports betting divisions in late 2021.

The adoption of the Light & Wonder name reflects the strategic foresight and consensus among key stakeholders.

Introducing a Revamped Website with an Official Name Update

Furthermore, the company launched a new website that integrates iGaming with land-based casino solutions and technologies.

Accessible at lnw.com, the website is live and offers an immersive, interactive design coupled with extensive information about games, systems, hardware, platforms, and user account management features.