This is not the first time that these two are coming together as the duo first joined forces in 2020. However, this time around, the State corporation has launched its first-ever slot game, and this time, they have gone for a branded Megaways.
This marks a positive evolution in response to the immense popularity seen with this concept. The groundbreaking idea from Big Time Gaming .
Operators can tweak the visual elements of branded Megaways, such as integrating their emblem or distinct color themes into the gameplay.
Loto-Québec has effectively kept its own distinctive tone and branding within this Megaways feature.
They've accomplished this by blending customizable elements with classic Megaways attributes like typography, branding symbols, icons, and more.
Rory Kimber, at the helm of Account Management & Marketing at 1X2 Network, commented,
“Branded Megaways slots offer an unparalleled adventure, and it is fantastic that players in Quebec can now enjoy this alongside the unique touch of Loto-Québec’s branding.
“Our longstanding partnership with Loto-Québec is further solidified with the debut of its first branded slot through Branded Megaways, elevating our association.”
For his part, Stéphane Martel, who leads Product and Innovation at Loto-Québec, shared,
“Our collaboration with 1X2 Network and their Branded Megaways platform has enabled us to launch a distinct slot for our community. This Branded Megaways addition is a wonderful enhancement to our expanding digital casino offerings.”